With Love Home Help Services: Client Acquisition Success

The Problem

With Love Home Help Services (WLHHS), a trusted provider of in-home care, faced a significant challenge common to their industry: consistently acquiring new, long-term clients. While existing clients typically stayed for extended periods, the business needed a reliable way to keep the pipeline filled in a highly competitive local market.

Our Approach

We designed a focused digital advertising strategy utilizing Facebook and Google Ads, zeroing in on WLHHS’s service areas: Wayne, Oakland, Macomb, and Genesee counties. The campaign messaging spoke directly to families seeking compassionate, reliable home care for loved ones, using real testimonials and relatable scenarios.

Audience targeting was built around local demographics, age, and interests related to caregiving and healthcare, ensuring every dollar was spent reaching decision-makers who mattered.

The Results

• Generated 500+ highly targeted clicks in the initial campaign phase
• Achieved a cost per conversion of $50.13
• Maintained a conversion rate of 5.93%
• Secured 30 new client inquiries
• Consistently onboarded 2+ new long-term clients monthly

Given the lifetime value of each WLHHS client and the recurring nature of home healthcare services, this performance translated into a sustainable, profitable acquisition model. Each client typically covers the month’s entire ad spend, making the ROI not just positive, but scalable.

What’s Next

Building on this success, we’re preparing to expand the campaign with remarketing ads targeting website visitors and ad engagers, while integrating lead form campaigns to streamline the onboarding process and capture even warmer prospects directly within Facebook and Google Ads.