The Vault Experience Growth

Background & Challenge

The Vault Experience, a boutique event space, built its early momentum through organic efforts: posting content on social media, leveraging personal networks, and word-of-mouth. While these methods brought in a handful of bookings, the process was slow, inconsistent, and ultimately unsustainable for the long-term health of the business.

Like many small businesses in a saturated market, they faced a familiar, frustrating challenge — how to reliably attract new customers without burning out their personal networks or waiting on unpredictable organic traffic. The Vault knew they needed a scalable way to drive bookings, but didn’t know where to start.

Strategy & Execution

That’s when they turned to Pulse.

Our team crafted a dual-platform strategy, combining Google Ads for high-intent search traffic and Facebook Ads for awareness and remarketing. The campaign launched on January 27th, targeting audiences actively searching for event spaces as well as those in relevant interest groups on social media.

Within just two weeks — by the week of February 10th — The Vault began seeing consistent inquiries and bookings rolling in. Our focus was on positioning The Vault as a premium, in-demand venue while optimizing campaigns to drive down customer acquisition costs.

Results & ROI

• 30 total leads generated
  ↳ 24 from Google Ads, 6 from Facebook Ads
• $16,279 in revenue generated
• 17.86× return on ad spend (ROAS) — for every dollar invested in advertising, The Vault earned $17.86 in revenue

Most importantly, The Vault experienced something no amount of organic content could consistently deliver: reliable, predictable growth.

The Takeaway

For local service-based businesses like The Vault, investing in paid advertising isn’t about gambling on clicks — it’s about building a scalable, controllable system for growth. By partnering with Pulse, The Vault transformed from relying solely on organic buzz to commanding attention and bookings on demand.